1 min readApr 17, 2019
Lots of great advice. Thanks.
Generalizing and expanding a bit:
- Know your fixed and variable costs, and keep both as slender as possible consistent with running a great business.
- Reduce debt.
- Build a cash reserve.
- Market energetically even when times are flush.
- Build great relationships with clients, colleagues serving clients in related niches, and competitors.
- Make plans now for what expenses you can cut right away, and what you can cut in a week or a month.